Overview:
Hispanic painting contractors represent more than 51% of the Sherwin-Williams™ painting contractor segment. In order to better serve this segment Sherwin-Williams sought to expand their Spanish speaking workforce with a targeted animated display and social ad campaign.
Hispanic painting contractors represent more than 51% of the Sherwin-Williams™ painting contractor segment. In order to better serve this segment Sherwin-Williams sought to expand their Spanish speaking workforce with a targeted animated display and social ad campaign.
The campaign ended up being very successful and was extended with additional versions of creative.
Work Type:
Digital Advertisement / Social
Digital Advertisement / Social
Role:
Graphic Designer
Graphic Designer
